How to create exclusive pop-up restaurants

street food

Bringing your business on wheels allows you to offer your products with originality, through innovative and sustainable solutions. One of the most interesting solution is undoubtedly the pop-up restaurant: let's find out more!

Temporary restaurants are a strong trend in recent years. This practice is particularly appreciated by both chefs and customers, because it is able to create amazement, expectations and fun.

Street food vehicles make it possible to ride the trend to appear in the most unusual and curious places and then move on to find new ones, with style and adaptability.

Scenic locations are the ideal contexts in which to open a pop-up restaurant on wheels: thanks to the sense of uniqueness and exclusivity, customers will compete to capture the moment, becoming an important sounding board for the business themselves.

This way of offering and promoting food specialties becomes therefore an original marketing tool, through which the company can create direct relationships with customers and intercept an increasingly wide and varied target.

To request your free guide on how Restaurant and Agri-Food activities can innovate with street food, write to!

Project financed within the framework of POR FESR Toscana 2014/2020 aimed to:
1. sales and promotion of Made in ltaly food trucks abroad
2. improve the digital, organizational and promotional efficiency of the company
3. digitize production processes by streamlining them, sharing them, modifying the perception of the brand on the network and on social networks, also implementing the tools in terms of big data analysis