Laura is the founder of Gönn Dir, a premium street food project born in Germany with a clear vision and a strong desire to build something authentic. We had the chance to talk with her about her journey, how she chose the right vehicle, and what it means to run a business on the road every day. 
The starting point of Gönn Dir is a carefully crafted contrast. Laura took one of the most urban trends of the moment, the New York-Style Cookie, soft, chewy, born of the big cities, and brought it to a more traditional and close-knit region of Germany. A precise positioning choice, which she herself defines as "Modern Tradition": ingredients sourced from local producers, premium quality, and a strong visual identity. 

Mobility, Laura explains, is the strategy. The truck allows her to be present where the audience is - markets, private events, city spaces - building a direct and ongoing relationship with people, one encounter at a time.

FINDING THE RIGHT VEHICLE 
When she started looking for the vehicle, Laura already knew what she did not want: just any trailer. She was looking for something that reflected the same care as the product itself, a true eye-catcher capable of communicating quality at first glance. That is why she chose StreetFoody, for its Italian craftsmanship and its ability to build a fully custom, visually distinctive vehicle. 
From the very first stages of the project, the focus was on creating a functional, efficient and perfectly organised workspace for daily service. 

WORKING REMOTELY WITHOUT MISSING A THING 
Coordinating the project from another country is no small feat. Laura describes the experience as surprisingly smooth: communication almost entirely remote - WhatsApp, email, video calls - always with great attention to detail. 
What struck her most was the way the interior layout was designed: every centimetre planned to make service fast and efficient even during the busiest moments. 
For anyone working in a confined space under pressure, this kind of design attention makes a real difference every day.

THE TRUCK AS A STAGE  
From the very first months of operation, the truck proved to be much more than a simple point of sale. The design captures attention, sparks curiosity and invites people to stop, take photos and share. It works as a moving billboard: a business card in motion that immediately communicates the identity and quality of the project. 

One detail perfectly captures the philosophy of Gönn Dir: nothing is baked on board, yet the truck is an integral part of the experience. The aesthetics of the vehicle, the aroma of coffee and the quality of the cookies work together, turning a quick purchase into a sensory experience. 

LAURA’S ADVICE FOR THOSE STARTING OUT  
From her experience on the road, Laura has learned a few very clear lessons.
The first is not to try to do everything alone: relying on professionals for the project setup is one of the most important investments you can make at the start. 
The second is to never compromise on ingredient quality, because that is what brings people back. 
And then there is patience: the first months are a phase of continuous learning, made up of tests, adjustments and intense moments. Accepting this is part of the journey. Don’t give up when things get tough, and celebrate the wins when they happen!

Gönn Dir is proof of how consistency, attention to detail and a strong identity can transform a simple food truck into a recognisable and memorable brand experience.