IperSoap becomes PiùMe and brings environmental education on the road


IperSoap is the well-known chain of hygiene and beauty shops with over 250 points of sale throughout Italy. It has recently embarked on a path to become PiùMe and this summer it promotes the important shift with a very special tour.

PiùMe on the road

What happens when a chain of stores meets an Apecar? “PiùMe on the road” is the summer adventure with which the company brings environmental education to the road, through the most beautiful places in Liguria and Tuscany.

How is the Piaggio Ape used?

As the Marketing Manager of PiùMe Gregorio Giovannetti tells us, the company chose an Apecar by StreetFoody to promote respect and protection of the environment. How? Through educational games for both children and adults, along with the motto “The more you differentiate, the more you make a difference”.

Sixty stops, just one - very colorful - vehicle

From Ventimiglia (IM) to Follonica (GR) and beyond: also passing through some cities in the hinterland, a colorful Ape Piaggio entertains children in order to turn them into aware and responsible adults in the future.

What are the new opportunities that arise "on the road"?

The Ape, explains Gregorio Giovannetti, allows you to move with great flexibility and attract the interest of passers-by. So far, an average of 800 direct contacts per day have been reached, with peaks of over 1500 people!

The equipment of the vehicle allows to propose educational games around the theme of recycling household waste, to distribute gifts, gadgets and discount coupons and finally to print free souvenir photos.

To find out more, write to info@streetfoody.it


Project financed within the framework of POR FESR Toscana 2014/2020 aimed to:
1. sales and promotion of Made in ltaly food trucks abroad
2. improve the digital, organizational and promotional efficiency of the company
3. digitize production processes by streamlining them, sharing them, modifying the perception of the brand on the network and on social networks, also implementing the tools in terms of big data analysis