FOOD TRUCK: STRATEGIES FOR YOUR MOBILE CATERING PROJECT
The street food sector continues to be one of the fastest growing segments in the world: according to the FAO, in this regard, 2.5 billion people a day consume food cooked on board a food truck. Their success is due to their ability to adapt to new ways of using food and new fashions, stimulating the economy and turning their gaze towards an increasingly specific audience. What matters is not only the quality of the dishes on offer. The originality in the choice of foods, in the presentation of the dishes and in the personalization of the food truck is what can really make the difference.
Is therefore evident that the chef’s technical skills must be supported by a strong, creative marketing strategy capable of transforming simple food into something iconic and immediately recognizable. But what are the precautions to take when offering your own street food specialties on board a food truck?
ATTENTION TO THE QUALITY OF THE INGREDIENTS
In addition to traditional dishes, such as arancini, panzerotti, sushi or the classic kebab, a series of gourmet proposals created by starred chefs or vegan and vegetarian solutions are appearing on the scene in line with the eating habits of the new generations. Whatever the offer, however, the common denominator is always one: quality. Customers, in fact, pay more and more attention to the seasonality, freshness and preparation of the ingredients. For this reason, it is important to create a menu that contains authentic and memorable tastes to ensure that customers continue to choose it even in the midst of the competition!
DEVELOPMENT OF A SUSTAINABLE STRATEGY
The image plays a fundamental role in determining the success of an on the road project and the choice of the design of your food truck represents a step to which you must pay close attention. The iconic nature of vehicles such as the Ape Piaggio and the Porter NP6, together with a unique and super scenographic appearance, is what is needed to achieve all one’s business objectives. Furthermore, nowadays, the use of social networks in catering is essential: thousands of people choose what to eat by scrolling through the profiles of chefs and food bloggers. So why not use custom packaging designed to entice customers to take pictures of your products and share them on social media? Riding the trends of the moment also means involving and encouraging customers to become passionate about your reality.
USE OF NEW TECHNOLOGIES FOR AN EASY AND FAST SERVICE
Modern food trucks can be equipped with increasingly technological tools capable of expanding the reach beyond the physical place in which they operate. There are many Apps, for example, that allow you to order food online and have it delivered to your home. As well as the systems installed on board use the automation of food preparation equipment. Or, you could even install solar panels on the walls of the food truck for a greener choice. We are certain of one thing: technological innovations are the order of the day, and we really cannot predict what the future has in store for food trucks. We advise you to keep an eye on developments!
CREATING A POSITIVE REPUTATION IN THE COMMUNITY
Finally, in addition to participating in events and festivals dedicated to street food, food trucks are an excellent tool for creating partnerships with other companies and organizations and building profitable and lasting experiences. Partnering with farmers markets to promote local produce or with non-profit organizations to support charities is one way to build a positive reputation and contribute to the well-being of your community.
In short, mobile catering offers the opportunity to share original food concepts with an ever-wider audience thanks to a high degree of flexibility in how to operate and connect with one’s community, including through online marketing. StreetFoody can help you in every single step of your project: contact us now and follow us to stay up to date on new industry trends!
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