Today, we want to discuss a special occasion: July 6th is International Cooperative Day! It’s the perfect time to celebrate the great work of social cooperatives and associations that make a difference in our communities every day. We are proud to always stand by their side, helping them achieve their dreams.

Social cooperatives are the beating heart of many wonderful and useful initiatives. But why could a food truck be their ace in the hole?

Vehicle versatility
Food trucks offer unique versatility, allowing cooperatives to adapt to different needs and contexts. Whether it’s a local event, a fair, a market, or a neighborhood party, a food truck can bring the cooperative’s message anywhere and reach a wider audience.

Itinerant initiatives that make an impact
Who doesn’t stop, intrigued, in front of a food truck? A street food vehicle naturally draws people’s attention, creating curiosity and interest. This can be especially useful for cooperatives wanting to raise awareness, promote their causes, and share important messages. A food truck can become a mobile meeting point, bringing the cooperative’s message directly into the heart of the community.

Sharing values and promoting integration
Social cooperatives can use food trucks as platforms to share their values and promote social integration. Through events and activities organized on board the truck, they can create moments of interaction and exchange that foster mutual understanding and social cohesion.

Creating new opportunities
The experience gained on a food truck doesn’t end there. The skills acquired can be applied in other contexts, opening up new career paths and opportunities for those involved. For instance, the experience developed in food preparation, managing daily operations, and customer service is invaluable for the social integration of young people.

A success story: Anffas Mirandola and Frolleria
A recent project that has involved us is with Anffas Mirandola, an Italian association that advocates for the rights of people with disabilities and their families. Among their various initiatives is Frolleria, an extraordinary socio-occupational inclusion project.

Frolleria provides young people from Anffas the opportunity to learn how to manage a retail outlet, from crafting artisanal cookies to handling orders and inventory management, all the way to direct sales. It’s a comprehensive journey that not only teaches practical skills but also brings great personal satisfaction. And now, Frolleria has taken a step further: they have brought their delicious cookies onto a food truck! This move allows them to showcase their products directly on the streets, increasing visibility and creating new opportunities for sales and community interaction.

Once again, we are proud to support these initiatives and to see projects like Frolleria grow and thrive. Let’s celebrate cooperatives together and work towards an increasingly inclusive and supportive future aboard our food trucks!

Project financed within the framework of POR FESR Toscana 2014/2020 aimed to:
1. sales and promotion of Made in ltaly food trucks abroad
2. improve the digital, organizational and promotional efficiency of the company
3. digitize production processes by streamlining them, sharing them, modifying the perception of the brand on the network and on social networks, also implementing the tools in terms of big data analysis