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26 October 2020

Asian cuisine on wheels: the FirenZen food truck

FirenZen's food truck brings Asian cuisine to the streets of Italy. To find out more about the project, we spoke with Teresa Hong, an engineer from...

streetfoodystories

Project financed within the framework of POR FESR Toscana 2014/2020 aimed to:
1. sales and promotion of Made in ltaly food trucks abroad
2. improve the digital, organizational and promotional efficiency of the company
3. digitize production processes by streamlining them, sharing them, modifying the perception of the brand on the network and on social networks, also implementing the tools in terms of big data analysis